Every company on earth, no matter how small or big it is, and no matter what kind of business it is driving, has it. If you are a company currently sitting without such an item of importance, then you do need to explain to the readers just how it is you have managed to stay afloat. Yes, it is quite conceivable that you could operate without a company logo, but generally speaking, no. Not in this day and age. And if you’re in retail, wholesale or anything that has high visibility among customers and clients then you’ve surely got to attire your staff members with their company logo shirts.
And let it be known that there are those companies that are actively encouraging their clients to brandish their logos as well. This takes things a step further in terms of gaining full exposure. It is surely one of the best forms of advertising around. There is no need for longwinded copy statements. Just one striking statement, just in one or two words, can strike the right chord. And of course, what makes the brand all the more striking is the service that the wearer offers to his clients.
Clients remember things like that. The service is good and the visual impression is already ingrained. It is quite possible that the service needs to be repeated at some stage in the future, and rather than shopping far and wide, all the customer needs to do is reflect and recollect that memorable occasion. A logo gives the impression to others that pride is always at stake. Uniformity in the dress code is also indicative of a team spirit. Customers notice these things and staff members also have that sense of belonging. Being part of something valuable.